Make Meaning Podcast Episodes
Category: Message

Episode 54 – Quilting Advocacy with Sandy North

Have you thought much about your purpose and how it reveals itself in your life? Perhaps your purpose comes from a natural talent or a collection of experiences that build on each other over time.  Sandy North, this week’s Make Meaning guest, found purpose advocating for justice through quilts. Aiming to shed light on innocent victims of gun violence, Sandy co-founded the Remember Me Quilt Project of Michigan, which works with victims’ families to create quilts bearing victims’ faces, thus humanizing this tragic trend. The quilts are made by community groups and form a statewide traveling exhibit that educates and honors the memory of innocents […]

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Episode 51 – Storytelling Marketing & Strategic Messaging with Lynne Golodner and Christina Weaver

Nike. Gillette. Proctor and Gamble. Airbnb. What do they all have in common? Effective, compelling stories that inspire people to connect, commit, and forge deeper, longer-lasting relationships with the brand.  What is the basis of these stories? Strong, foundational messaging that conveys meaning and purpose behind brand identity. On this episode of the Make Meaning podcast, marketing entrepreneur and host Lynne Golodner, and fellow team member and content specialist, Christina Weaver, explore the role of storytelling in business and how important messaging can be. Learn how big brands are telling great stories, how you can, too, and why it is so important in a connection economy to have stories that pull […]

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Episode 44 – Celebrating one year of the Make Meaning Podcast!

We’re thrilled to announce a special milestone for Your People, LLC – the first anniversary of the Make Meaning Podcast! In this anniversary episode, our own Lynne Golodner and Kirstin Karoub highlight standout episodes from the past year – guests who have inspired us all with stories of purpose, meaningful connections, and passion-led endeavors that make a positive impact.  But it doesn’t end there! The recording session coincides with a historically significant event – the 75th anniversary of D-Day. Lynne’s Best Business Advisor, father and very first Make Meaning guest, Norman Cohn shares insights on his childhood in war-time Detroit. Listen here: And what of the stories from that day on June 6, 1944? How do […]

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Episode 40 – The Message Matters with Lynne Golodner

What does your brand story say about your company? Does it communicate what you do AND why you do it? Does it engage the listener deeply or often enough? As a firm whose primary activity is message development, we know that a carefully crafted and delivered brand message can make all the difference between brands that succeed and those that don’t. This week on the Make Meaning podcast, Lynne Golodner explores why The Message Matters, and how to know if you’re getting it right. After 15 years as a journalist, Lynne created Your People LLC in 2007 to guide organizations & entrepreneurs in building the bottom line through strategic storytelling, relationships & higher purpose. […]

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The God Squad - Make Meaning Podcast

Episode 39 – Rabbis Who Rock

Many religions report waning interest among young adults, and leaders ponder what it will take to engage young people in spiritual life. The God Squad – truly, rabbis who rock – is an effort by some pretty cool young rabbis to create musical, community-gathering opportunities to bring young Jews together in spiritual ways.  This week on the Make Meaning podcast, Lynne talks with rabbis Jen Lader, Yoni Dahlen and Nate DeGroot about how the God Squad makes Judaism accessible, relatable, and, well, rockin’ to a new generation in this “post-affiliation” age.  At Your People, we believe story, meaningful relationships and higher purpose are the keys to success. This episode has them all – along […]

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Episode 32 – A Poet’s Legacy: Lynne Golodner remembers Mary Oliver

This week on the Make Meaning podcast, Lynne pays homage to Mary Oliver, an American poet who has had a significant impact on her life. Oliver does a beautiful job capturing the profound in the quiet occurrences of nature and finding meaning with her observations of the natural world. As a visionary, she received the Pulitzer Prize, National Book Award and Lannan Literary Award for lifetime achievement. Mary Oliver found her escape in two places: writing and nature. She found beauty in the simple, everyday life around her. She could take the smallest moment – first snow – and not […]

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Episode 25 – Perfect PR Moments with Crosby Noricks

Crosby Noricks is the founder of PR Couture, the industry-leading platform for fashion and lifestyle communicators, as well as a brand strategist and business coach. Known as “the fashion publicists’ most powerful accessory” by The San Diego Union-Tribune, Noricks was named one of the top 50 game-changers in PR by PR News, and as a top marketing innovator by iMediaConnection.  Over the last decade, Noricks has served as de facto mentor to hundreds of PR and marketing practitioners through her accessibility, thought leadership, expansive network and programs like her signature PRISM course,  a global educational workshop and self-enrichment series for aspiring professionals.  Her successful marketing track record includes spearheading […]

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Episode 22 – We Are Not Alone with Kacee Must

At first glance, Kacee Must’s Citizen Yoga empire looks like a typical yoga company. But look deeper and you see its focus is building community and connection as a way to prevent suicide. Kacee became an entrepreneur to honor the memory of her sister, Miya, who ended her own life in 2007. By providing a space where people feel included, welcome, and accepted, Kacee’s built a spiritual company. In this week’s Make Meaning podcast, Lynne Golodner talks with Kacee about her journey, our shared journey, and what the future holds. About Kacee Grounded in Vedic Philosophy, Kacee Must teaches alignment-based […]

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Episode 21 – All About Pie with Brenda Meller

For the past ten years, Brenda Meller has been embracing social media to help propel her personal and professional efforts and now through Meller Marketing, she helps people and businesses with marketing and social media, specializing in LinkedIn. She first realized the power of social media when making a career change using LinkedIn at the height of Michigan’s downturn in 2008. She started sharing her knowledge of social media through workshops, webinars, presentations, and via blogs. In 2017, her side hustle led to her dream job with the launch of Meller Marketing. Brenda’s approach has always been to present information […]

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