“The future doesn’t have to be about more stuff,” says Gina Nicholas. “It can be about sharing experiences with others.”
When the World Trade Center twin towers came down in a terrorist attack, Gina saw it as a sign that she should leave her corporate career to return home to the Keweenaw Peninsula in Michigan, surrounded by the cold waters of Lake Superior, and focus on preserving the natural lands she loved for future generations. Through this work, she met Helen Taylor, the Michigan director of the global Nature Conservancy, and their friendship grew out of conservation collaborations and a passion for preserving the natural world.
In the latest episode of the Make Meaning Podcast, Helen and Gina speak with host Lynne Golodner about finding shared values between industry and conservation, trading an extraction mentality for an evolution of awareness, and realizing that the common enemy is actually fragmentation and development, not nature vs. the corporate world.