When Lynne Golodner pivoted from journalism to public relations and marketing, she had a love-hate relationship with the PR field; it felt like crossing over to the dark side, she recalls. But Nancy Marshall, founder and CEO of Marshall Communications in Maine, never had such misgivings about the field of public relations. She loved it from a young age and has been thrilled with her decades-rich career in the industry.
In the latest episode of the Make Meaning Podcast, Nancy speaks with host Lynne Golodner about understanding yourself and your passions enough to find meaningful work. Nancy helps companies to understand how to best tell their story. A connector, she says, “Gratitude is the key to all happiness,” and she encourages people to “notice the things in daily life that you’re good at and which bring you joy.”
In this episode, Lynne and Nancy discuss:
- Message mapping
- How trust builds meaningful media relationships
- Being of service
- The PR Maven Podcast
- Being inspired by one’s father
- Building Brand Ambassadors
- Content marketing & online reputation management
Links and Resources:
Coming up next on the Make Meaning Podcast:
Lynne interviews The Hon. Jan Tinetti, New Zealand’s government minister of women about that nation’s program to end period poverty.
