Episode 33 – Rachel Lutz – Transcending Transactions
What do public radio, the Clinton Administration, and clothing stores have in common? How does a person who hates shopping and dislikes the fashion industry become the owner of four successful retail clothing and accessory shops? Most of all, what is the key to pursuing purpose and making a difference through connections and relationships? Find out on this episode of Make Meaning when Lynne Golodner interviews Rachel Lutz, a Detroit entrepreneur, business owner and community ambassador whose “secret sauce” transcends transaction by creating an experience for, and by building relationships with, every person who enters her stores. What’s the secret to customer retention and long-lasting loyalty? What keeps them coming back again and […]
