Make Meaning Blog
Tag: Your People

Episode 51 – Storytelling Marketing & Strategic Messaging with Lynne Golodner and Christina Weaver

Nike. Gillette. Proctor and Gamble. Airbnb. What do they all have in common? Effective, compelling stories that inspire people to connect, commit, and forge deeper, longer-lasting relationships with the brand.  What is the basis of these stories? Strong, foundational messaging that conveys meaning and purpose behind brand identity. On this episode of the Make Meaning podcast, marketing entrepreneur and host Lynne Golodner, and fellow team member and content specialist, Christina Weaver, explore the role of storytelling in business and how important messaging can be. Learn how big brands are telling great stories, how you can, too, and why it is so important in a connection economy to have stories that pull […]

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Episode 44 – Celebrating one year of the Make Meaning Podcast!

We’re thrilled to announce a special milestone for Your People, LLC – the first anniversary of the Make Meaning Podcast! In this anniversary episode, our own Lynne Golodner and Kirstin Karoub highlight standout episodes from the past year – guests who have inspired us all with stories of purpose, meaningful connections, and passion-led endeavors that make a positive impact.  But it doesn’t end there! The recording session coincides with a historically significant event – the 75th anniversary of D-Day. Lynne’s Best Business Advisor, father and very first Make Meaning guest, Norman Cohn shares insights on his childhood in war-time Detroit. Listen here: And what of the stories from that day on June 6, 1944? How do […]

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Episode 41 – Making Meaning from Loss with Marianne Simon

What happens when you suffer incomparable loss? The sudden death of a loved one, when life changes instantaneously and you never saw it coming?  Such a life-changing situation happened to Marianne Simon when she lost her husband of 26 years – and through the grieving, she evolved into a one-woman show called “Widows Anonymous,” which launches in June live in Los Angeles. On this week’s Make Meaning podcast episode, Lynne speaks with Marianne, an actress, writer, artist, and sustainable landscape architect who has spent two years redefining herself and her purpose.  Journaling, reflecting and spending time in stillness led to creativity and connection. Now, […]

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Episode 40 – The Message Matters with Lynne Golodner

What does your brand story say about your company? Does it communicate what you do AND why you do it? Does it engage the listener deeply or often enough? As a firm whose primary activity is message development, we know that a carefully crafted and delivered brand message can make all the difference between brands that succeed and those that don’t. This week on the Make Meaning podcast, Lynne Golodner explores why The Message Matters, and how to know if you’re getting it right. After 15 years as a journalist, Lynne created Your People LLC in 2007 to guide organizations & entrepreneurs in building the bottom line through strategic storytelling, relationships & higher purpose. […]

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Episode 34 – Building True Health with Julie Silver

We love entrepreneurs who carefully craft their brand story and create visual components to inspire. Julie Silver, founder and president of Michigan Associates of Acupuncture and Integrative Medicine, is a great example of this. She’s our guest on this week’s Make Meaning podcast, sharing stories about how her brand evolved over time, how she dared to make a career pivot to follow her heart and soul, and how she has built a thriving, connected team. Listen here: About Julie Silver: Julie Silver, MSW, R. Ac. is president and founder of Michigan Associates of Acupuncture and Integrative Medicine, Inc. Julie is a […]

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