In 2007, Lynne brought her focus on meaning to entrepreneurs, nonprofits, educational institutions and small businesses with Your People LLC, a public relations, marketing, and business development firm that focuses on story, relationships, and higher purpose as the keys to building brands.
When her father was diagnosed with acute myeloid leukemia in 2017, Lynne decided it was imperative to capture the meaning and legacy of not only her father’s life but as many lives as she could – so she started the Make Meaning podcast. The first episode was an interview with her father, Norman Cohn, airing on his 80th birthday, July 9, 2018.