In 2007, Lynne brought her focus on meaning to entrepreneurs, nonprofits, schools and small businesses through Marketing and Public Relations work provided by her company, Your People LLC, a business development firm that focuses on story, relationships, and higher purpose as the keys to building reach. In 2022, Lynne refocused her company to work exclusively with authors and writers on building their brands and platforms.
When her father was diagnosed with acute myeloid leukemia in 2017, Lynne decided it was imperative to capture the meaning and legacy of not only her father’s life but as many lives as she could, leading to the launch of the Make Meaning podcast. The first episode was an interview with her father, Norman Cohn, airing on his 80th birthday, July 9, 2018. The one-year anniversary episode also features Lynne’s father, who passed away on January 2, 2020.